Condition: Better than Very Good inside and out. Covers and pages, though a little toned from time, are quality with non-faded, but small, black print, clean, tight to only-the-least-bit oxidized 2-staple binding, no tears, no chips, no writing, all pages intact. There is little to no wear of cover or page corners and edges. Cover/gutter shadow is from scanner, not on item. Books are NOT from smoke-free or pet-free environment. Email with questions or requests. Images are part of the description; please SUPERSIZE them for clarity.
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Quoted in part from Mothers and daughters of invention: notes for a revised history of technology By Autumn Stanley
In this century, when diet (low-calorie) and dietetic foods have both gone commercial, at least two important innovators have emerged: Myrtle (“Tillie”) Ehrlich Lewis and Jean Nidetch of Weight Watchers. Originally from Brooklyn, at 50 Tillie owned the 5th largest canning factory in the United States. By 1973 she was one of the ten top businesswomen in the country. She was known in the business world as the Tomato Queen - for introducing Pomodoro tomatoes to this country when botanists and growers both told her it couldn’t be done, and making a fortune from canning and retailing them. When she became sole owner of Flotill Industries in 1937, she expanded, building new canning plants for asparagus, spinach, and other vegetables; as well as meat products; establishing more warehouses, and setting up an experimental laboratory staffed by chemists and agricultural experts. In all these plants she gave her workers high wages and unheard-of benefits: day-care centers, incentive plans, transportation for workers who lived far from the factory, and rest periods for elderly workers. In 1940, after inspecting conditions at Flotill, the American Federation of Labor made an exception for Tillie Lewis’s plants, allowing workers to return to work there in the midst of a California-wide cannery strike. An innovator in products as well as in employee benefits, Tillie Lewis introduced her Tasti-Diet line of foods in 1952. This “enormously succcessful” new category of food made her, as Joan Marlow puts it, a “pioneer in the production of artificially sweetened foods”. Although she did not invent such foods, she probably deserves credit for standardizing them and making them commercially available for the first time.
Quoted in part from Gastronomica: The Journal of Food and Culture
Abstract
The life of Tillie Lewis exemplifies key moments in American food history from the rise of the canning industry to wartime rations to the craze for diet food. Her biography was consciously manipulated and fashioned through the years to make it a quintessential rags-to-riches story. Nonetheless, her accomplishments stand out, marking her as a brilliantly successful woman in an industry dominated by men.
Quoted in part from Register of the Tillie Lewis Foods Collection 1935-1978, Online Archive of California (OAC), San Joaquin County Historical Society and Museum
Named National Business Woman of the Year in 1951, Tillie Lewis (1904-1977) achieved, during her lifetime, a stature unequaled by any other woman in the world food industry. Born Myrtle Ehrlich, she grew up in Brooklyn, New York, where she early married a wholesale grocer, and became involved in the wholesale food production and marketing business. Her first husband had marketed imported pomodoro tomatoes and she was struck by their special, tangy flavor. Following the break-up of their marriage, Tillie Ehrlich began to investigate the possibilities of growing the pomodoro in America. She managed to arrange a trip to Italy (1934), in the course of which she met Florindo del Gaizo, the part-owner of a Naples cannery. Del Gaizo showed her the various aspects of the pomodoro industry and gave her ten thousand dollars to use as a beginning fund for the acquisition of appropriate lands and the establishment of a cannery. He later sent seed and used machinery and together they formed the Flotill Foods Corporation. Tillie Ehrlich selected Stockton, California, as the site for the Flotill cannery, which was completed in 1935. The following year Flotill went into full production. Florindo del Gaizo died in 1937 and Ehrlich persuaded the Bank of Stockton to lend her $100,000 to buy Del Gaizo’s interest. By December 1937 she had paid back the bank loan and was the sole owner and manager of Flotill Foods. Over the next decade Ehrlich branched out into other canned foods and acquired other canneries and a can manufacturing plant. During the Korean War Flotill was the largest supplier of Army C-Rations in the nation. With sales nearing $20 million (1952), Tillie, now married to labor leader, Meyer Lewis, established Tasti-Diet Foods, and became one of the earliest marketers of artficially sweetened fruits and soft drinks. As a direct result of her personal involvement with the marketing and advertising of this highly successful line of products, Mrs Lewis changed the name of her company to Tillie Lewis Foods and began selling shares on the American Stock Exchange (1961). Later, she expanded company facilities still further, adding the Anderson Split Pea Soup line (1962) and, ultimately, merging with Ogden Foods of New York (1966). By 1971 Tillie Lewis Foods had sales of over $90 million per year.
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