E-commerce
business. technology. society.
- Hardback book by Kenneth C. Laudon & Carol Guercio Traver
- Second Edition
- ISBN: 0-321-20056-X
- Copyright © 2004 Kenneth C. Laudon & Carol Guercio Traver
Contents includes:
" CHAPTER 1 THE REVOLUTION IS JUST BEGINNING
Opening Case: Amazon.com: Tuned-Up and Profitable
Insight on Technology: Spider Webs, Bow Ties, and Scale-Free Networks
Insight on Business: A Short History of Dot.com IPOs
Insight on Society: Keeping Your Clickstream Private Is Getting Harder
Case Study: Kazaa Is Rockin' and Rappin', But for How Long ?
CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS
Opening Case: Online Groceries: Up from the Embers
Insight on Technology: Google: In Search of Profits, Accepts Paid Listings
Insight on Business: CO2E.Com: Global Pollution Market
Insight on Society: Is Privacy Possible in a Wireless World ?
Case Study: Priceline.com - Can This Business Model Be Saved ?
CHAPTER 3 THE INTERNET AND WORLD WIDE WEB: E-COMMERCE INFRASTRUCTURE
Opening Case: Web Services Propel Next Wave in E-commerce
Insight on Business: Peer-to-Peer Computing Goes to Work
Insight on Society: Yahoo! France - Government Regulation of the Internet
Insight on Technology: ChatterBots Get a Job: Virtual Reps
Case Study: Akamai Technologies: Speeding Internet Performance with Math
CHAPTER 4 BUILDING AN E-COMMERCE WEB SITE
Opening Case: Right-Sizing a Web Site ? Use a Simulator
Insight on Business: The Small Entrepreneur's Edge
Insight on Technology: Buying Something You Can't See
Insight on Society: Design Your Website for Accessibility
Case Study: REI: Multi-channel Champ Rebuilds Web Site
CHAPTER 5 SECURITY AND ENCRYPTION
Opening Case: The Mechant Pays
Insight on Society: E-Signatures- Bane or Boon to E-commerce ?
Insight on Technology: Advances in Quantum Cryptography May Lead to the Unbreakable Key
Insight on Business: Tiger Teams- Hiring Hackers to Locate Threats
Case Study: VeriSign- The Web's Security Blanket
CHAPTER 6 E-COMMERCE PAYMENT SYSTEMS
Opening Case: PayPal: The Money's in the E-mail
Insight on Society: The Right to Shop
Insight on Business: Rocketcash.com
Insight on Technology: Wireless Payments Follow Wi-Fi and Cellular Growth
Case Study: CheckFree- On Top of Electronic Billing, for Now
CHAPTER 7 E-COMMERCE MARKETING CONCEPTS
Opening Case: Netflix Develops a New Brand
Insight on Society: Should Web Bugs Be Regulated ?
Insight on Technology: Enhancing the Intelligence of Collaborative Filtering Systems
Insight on Business: Zoomerang
Case Study: Liquidation.com: B2B Marketing Basics on a Budget
CHAPTER 8 E-COMMERCE MARKETING COMMUNICATIONS
Opening Case: ESPN Motion: TV Ads to the Internet
Insight on Society: Targeting Children
Insight on Business: The Very Rich Are Different from You and Me: Nieman Marcus, Nordstrom, and Tiffany & Co.
Insight on Technology: Web Sites Metrics by WebSideStory
Case Study: Ad Bombs, Ambush Marketing, Customer Hijacking, and Other Invasive Marketing Techniques Grow on the Web
CHAPTER 9 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE
Opening Case: Hacker to the Slammer, and Then Home Again: Piracy, Free Speech, and Technology
Insight on Business: Chief privacy Officers- New Execs on the Job
Insight on Technology: The Privacy Tug of War
Insight on Society: Cat Orders Viagra- the Internet Drug Bazaar
Case Study: There's a Microsoft Product in Your Future . . . Everywhere
CHAPTER 10 RETAILING ON THE WEB
Opening Case: Wal-Mart Moves Online
Insight on Business: eVineYard.com Is a Survivor: Merlot by Mail Anyone ?
E-commerce in Action: Amazon.com
Insight on Society: Internet Taxation: The Tax Man Is Coming
E-commerce in Action: JCPenney.com
E-commerce in Action: Lillian Vernon
E-commerce in Action: Dell.com
Insight on Technology: Predictive Modeling Builds on CRM
Case Study: L.L. Bean- Webward Bound
CHAPTER 11 ONLINE SERVICE INDUSTRIES
Opening Case: NetBank Expands: The Future of Branchless Banking
E-commerce in Action: E*Trade
Insight on Technology: Should You Aggregate and Have Your Screens Scraped ?
Insight on Society: Is Homestore.com a Monopoly ?
Insight on Business: Orbitz Takes Off
E-commerce in Action: Expedia.com
E-commerce in Action: Monster.com
Case Study: InterActiveCorp: Emerging Online Services Conglomerate
CHAPTER 12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE
Opening Case: Covisint LLC- The Mother of All Net Marketplaces
Insight on Technology: i2 Stumbles with Nike, Regains Footing with Clarks
E-commerce in Action: Ariba
E-commerce in Action: FreeMarkets Inc.
Insight on Society: Are Net marketplaces Anti-competitive Cartels ?
Insight on Business: Wal-Mart Develops a Private Industrial Network
Case Study: Siemens Clicks with Click2procure
CHAPTER 13 AUCTIONS, PORTALS, AND COMMUNITIES
Opening Case: Auction Fever
Insight on Society: Dynamic Pricing: Is This Price Right ?
E-commerce in Action: eBay.com
Insight on Business: Battle of the Portals
E-commerce in Action: Yahoo! Inc.
Insight on Technology: Infopop and the Ultimate Bulletin Board
E-commerce in Action: Alloy Inc.
Case Study: iVillage Struggles to Find Its Marketspace
CHAPTER 14 ONLINE CONTENT PROVIDERS: DIGITAL MEDIA
Opening Case: The Wall Street Journal Online
Insight on Business: E-books and the "Tower of Dead Trees"
Insight on Society: The Evolving E-book
E-commerce in Action: CNET Networks, Inc.
E-commerce in Action: Disney
Insight on Technology: Hollywood Needs a New Script
Case Study: AOL and Microsoft Together: Can Two Elephants Dance ? "
There is a piece of the cover missing on the spine of the book.
This book is in very good condition with minor wear to the cover.
No torn or ripped pages.
There is a price tag removal mark on the first blank page.
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