THE BOSS'S ENCYCLOPEDIA | |
BOSS'S ENCYCLOPEDIA
Summary of Contents includes: " PART I EFFECTIVE MANAGEMENT TECHNIQUES 1. MANAGING PEOPLE Managerial Skills 2. MANAGING THE WORK Management Wisdom 3. INCREASING PRODUCTIVITY Productivity Management 4. COMMUNICATING YOUR IDEAS Writing PART II FINANCIAL MANAGEMENT 5. FINANCIAL ANALYSIS AND CONTROL Financial Analysis 6. CASH MANAGEMENT Cash Flow 7. TAXES Cutting Taxes 8. HOW TO GET FINANCING Financing Strategies 9. MERGERS, ACQUISITIONS, AND DIVESTITURES Acquisitions and Mergers PART III MARKETING AND SALES MANAGEMENT 10. MARKETING MANAGEMENT Marketing Wisdom 11. DIRECT MARKETING Direct Mail Marketing 12. ADVERTISING AND SALES PROMOTION Advertising Strategies 13. MANAGING THE SALES FORCE Hiring 14. SALESMANSHIP Sales Methods 15. PUBLIC RELATIONS Dealing with the Media PART IV ADMINISTRATIVE AND OFFICE MANAGEMENT 16. THE EFFICIENT OFFICE Office Space-Planning and Design 17. COMPUTERS Buying a Computer-Hardware and Software 18. PROTECTING YOUR COMPANY Plant and Office Safety 19. INSURING YOUR BUSINESS AND EMPLOYEES Insurance-What You Should Know 20. MANAGING REAL ESTATE Real Estate Basics PART V OPERATIONS MANAGEMENT 21. PURCHASING Purchasing Wisdom 22. FACILITIES AND EQUIPMENT MANAGEMENT Equipment 23. INVENTORY AND MATERIALS HANDLING Inventory Management 24. FLEET MANAGEMENT Trucks PART VI PERSONNEL ADMINISTRATION AND LABOR RELATIONS 25. HIRING AND FIRING Hiring Wisdom 26. PERSONNEL POLICIES Setting Company Rules 27. COMPENSATION Wage Policies 28. EMPLOYEE BENEFITS Cost of Benefits 29. UNIONS Keeping the Union Out PART VII PERSONAL BUSINESS 30. YOU AND YOUR FAMILY The Family 31. YOUR HOME AND AUTOMOBILE The Home 32. BEING A SMART CONSUMER Traveling and Vacation Tips 33. PERSONAL HEALTH Psychological Health 34. MONEY MATTERS Managing Personal Finances 35. INVESTING YOUR MONEY Investment Strategies INDEX " This book is in very good condition with minor wear, including some minor edgewear. |
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